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Franz Job
‘Rule #1: If your going to create real ‘Hype’ make sure you give the people what they want!
Rule #2: If your going to create real ‘Hype’ make sure everyone knows about your s#*t!
Rule #3: If your going to create real ‘Hype’ make sure you’ve got a tight strategy!
Franz Job, the writer of the anti-gun anthem ‘Brother, Brother’ is definitely giving the people not just what they want but “just what they’ve been waiting for”. We all know about Franz Job because he knew how to get us to sit up and pay attention with the tightest strategy we’ve seen!
Franz Job came to our attention a couple months back when his tune ‘Brother, Brother’ hit the ‘Hot On Road’ charts and made it’s way up to #2. Given the strong sentiment of the track and the powerful message it carried we fully expected it to cross straight over into the mainstream. But we have come to realise that nothing in this industry is that straight forward and ‘Brother, Brother’ was no exception to the rule.
Sometimes it takes sheer belief and determination, and sometimes it takes a stroke of genius. If you put all three together you have an unstoppable force! So, a couple months on and ‘Brother, Brother’ is about to become the Nations anthem via a brilliant strategy nicknamed ‘Pass It On’. The result of which has seen requests for ‘Brother, Brother’ go through the roof and Franz Job’s name become the one on everyone’s lips.
The Fugees-influenced, soul-tinged ‘Brother Brother’ is Franz Job's heartfelt musical response to the recent spate of senseless and violent shootings that have taken place across London and other major cities in the UK. In ‘Brother Brother’, Job makes a passionate call to the “rudeboys causing havoc in London city”, urging them to “put their guns down” and “throw their weapons in the river”. With all of the debates and discussions going on in the media and within the government, it has taken musician Franz Job to appeal directly to the youths - and his important message is being heard loud and clear.
With a distinctive voice that could easily be mistaken for Wyclef's, Franz Job - who calls himself the ‘eclectic country boy’ - is certainly no imitator. His sound, style, image and powerful message breathe fresh air into the UK's black music scene. This is a conscious musician, with a positive, yet serious, message: neither he, nor what he has to say, are to be taken lightly.
Not only does Franz Job aim to spread the word of peace through this song, but he also encourages people off-record to "stop and listen for a little while, not just to the calling of this song, but to the generation of kids that it stipulates - the ones who are now officially off-centre from the moral standing that the old folks used to have".
When Franz Job wrote ‘Brother Brother’, little did he realise that his words would capture the emotions of an entire nation! No doubt ‘EVERY’ mother, father, brother and sister will be with him as he as he makes his plea to the 'shottas'…………this isn’t HYPE………’Pass It On’!
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